Facebook Ads Workshop with Sue Hoffman

Facebook Ads for Beginners Workshop
Taught by Sue Hoffman, CEO of Hashtag Creative

• Introduction to Facebook Ads

  • Why Facebook Ads?
  • Overview of Facebook's ad platform
  • Understanding the importance of targeting your audience

• Setting Up a Facebook Ad Account

  • Step-by-step guide to creating a business account
  • Navigating Facebook Ads Manager

• Ad Campaign Objectives

  • Choosing the right objective for your business goals
  • The different types of campaigns (Brand Awareness, Engagement, Conversions, etc.)

• Audience Targeting

  • Defining your target audience
  • Using demographics, interests, and behaviors
  • Custom and lookalike audiences

• Budgeting & Bidding Strategies

  • Setting a daily vs. lifetime budget
  • How Facebook Bidding Works

• Designing Ads That Convert

  • Crafting attention-grabbing headlines and visuals
  • Best practices for ad copy
  • How to create an effective call-to-action (CTA)

• Tracking & Measuring Success

  • Understanding key metrics (Reach, Impressions, Click-through Rate, etc.)
  • Using Facebook Ads Manager for reporting
  • Introduction to A/B testing for ad optimization

• Q&A Session

  • Open discussion to address specific questions and challenges